Independent brands vs large retailers
Both have a place in a well-run shop. Here's how to think about the trade-offs when deciding where to source products.
Last reviewed · June 2026
What large retailers and warehouse clubs offer
- Established, wide-ranging product selections.
- Bulk purchasing and predictable availability.
- Physical locations you can visit (for some).
- Familiar, standardised buying processes.
What independent brands offer
- Differentiated products that help your shop stand out.
- Access to niche and emerging brands.
- The ability to discover and compare many suppliers.
- Products often outside typical warehouse-club selections.
Combining both
Many retailers use both approaches: warehouse clubs or distributors for staples and essentials, and independent brands for the distinctive products that define their shop. Balancing the two can improve both margins and differentiation.
Support independent brands while discovering products for your business — without ruling out established suppliers where they make sense.
Remember that independent suppliers are based in many countries, so not every product is made or sold locally. Check each brand's details, and confirm current terms before ordering.
Ready to explore independent wholesale brands?
Faire is an online wholesale marketplace where retailers can browse and buy from independent brands. Check Faire's current terms and product selection directly on their site.
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